The Tipping Point

How Little Things Can Make A Big Difference

Much has been written about Malcolm Gladwell's classic from the year 2000. I first picked up the book around the same year but did not had the time to finish it due to a training stint in the army. But I'm glad that i picked it up again recently, not only so that I could finish it, but more importantly having to see how the lessons in this book applies to you as an entrepreneur and a marketer.

Why do some products fail to reach the masses and some move on to be talked about for years to come? Very often, this has little to do with the quality of the product itself. Word of mouth and reputation of a product is very much an engineered effort totally independent on the attribute of the product by itself.

Filled with plenty of anecdotes and intriguing experiments like the Colorado Adoption Program, the work is a very riveting read indeed.