Tuesday, January 1, 2008

Blink

The Power of Thinking Without Thinking



After finishing the best selling book by Malcolm Gladwell, the most natural progression was to make a line for his next work with the above title.

Blink is about how the human brain often makes up its mind within the first two seconds when being confronted with a situation – and how most of the time it’s usually right in its judgment. Gladwell argues that there is a mental valet there exists in our mind and we should make the most out of it – even if it means making up our minds within a matter of seconds.

Plenty of examples and experiments have been quoted throughout the 277-page work to illustrate this. It includes art curators who managed to spot a fake piece of work to marriage counselors who can tell with remarkable accuracy whether a couple would divorce or remain together just by looking at the couple for a few seconds. Gladwell tells these tales in a very enjoyable narrative style that will keep you riveted throughout your read.

No comments: