The Big Moo

Stop Trying to Be Perfect and Start Being Remarkable

Best Selling Author Seth Godin returns with a compilation of essays written by 33 specially selected authors. They include Tom Peters, Malcolm Gladwell, Robert Kiyosaki and Allan Webber.

And they all have a special message for the marketer : the market is getting crowded and it takes a very special quality to be noticed by today's consumers. You can say that the title is very much a spin off of Godin's preceding book titled the purple cow where the author has the exact same message.

Each essay is very much bite sized and will take you no more than five minutes in reading time. Makes for a very pleasurable read indeed. All proceeds from sale of this book will be borne to charity.