Small Is the New Big

And 183 Other Riffs, Rants and Remarkable Business Ideas

The title is pretty much self-explanatory. Small Is the New Big is a collection of marketing guru Seth Godin’s blog post over the years. Godin has very original, at times unusual ideas that could give fresh insights to the way we have been managing our websites, people and organisations.

You would have been no better off reading these very same blog posts off the internet using a mobile browsing device – except for the fact that the book does not require a battery.