What Would Google Do?

What Would Google Do is an attempt by blogger extraordinaire Jeff Jarvis to show how different sectors of the economy could benefit if they start to adopt the strategies that have made the world’s most popular search engine what it is today.

Companies and Government organisations, irregardless of the sector they are in, should adopt “Googly” techniques fast or risk losing their edge in the current connectivity climate. This is because, according to Jarvis, the balance of power has shifted to the public. Transparency, exclusivity and inaction can no longer work in an environment where privacy is scarce and everybody’s life has gone public.

Jarvis has presented several intriguing but original ideas which could be applied across several sectors in our economy. But the chapters slowly turn into an uncontrollable and bizarre rant towards the end of the book where the author suggested that Governments should take the cue of Google and abolish all manners of confidentiality and secrecy. These erratic ramblings become especially apparent as Jarvis began taking cheap publicity shots at his website address and name as the ending chapters progressed.