Finding the Next Starbucks

How to Identify and Invest in the Hot Stocks of Tomorrow

Much has been written about “economic moats” and how the astute investor should always look out for one when making the decision to invest in a particular company. Some have chosen to identify this moat purely via technical analysis while others are bent on doing it via the fundamentals.

Author Michael Moe gives a different perspective on the economic moat through a concept he calls the 4 “P”. Choosing a good company to park you money in is a delicate balance of good people, product, predictability and profits. A much more thorough dissertation of this theory is covered amply in the book, complete with real-life example of actual stocks.

Not bad for a beginner investor but I would imagine the hard core technical analysts to frown over the highly fundamental orientation of the book. Nonetheless, it makes for a very enjoyable read.